Blog article: Track your website with Google Analytics
Your website is live and are you worried about the performance? In the year 2005 search engine giant Google started offering an unique service “Google Analytics” completely free. If you have Google account (surely you have) you can use this amazing software to track your website how your website is performing. From small details to larger aspects of your website this software is extremely helpful for small and medium sized business.
If you are wondering how to use Google Analytics all you need is to follow three simple steps and the software starts working. The requirement is very simple: You must have the FTP access of the concerned site that you wish to track and some code that will be provided by the software itself. Paste the code and the magical software began working for you by tracking:
- Visitors of the Website:
This is definitely one of the most important aspects of any website. The performance of your website can be judged with number of visitors visiting every time. In this software the visitors are divided into two categories: new and returning. The statistics provided helps you get an idea that whether visitors are coming back to your site or not. - Keywords::
This statistics helps you to understand which keywords are most suitable for the website. The statistics also display the list of keywords that visitors typed and redirected to your website. You can tally them with your present target keyword and upgrade the content of the website. - Data Range:
The report allows you to compare data based on day, months and yearly basis. Though at one time you can see only one comparison. With accurate data of every month you can compare to find whether your site is performing well or not. This tracking feature also helps you in framing the right SEO strategy and tool to expand your business.
The trend of Internet changes from time to time and Google Analytics helps in understanding this change. Google Analytics offer lots of benefits that will be discussed very soon.
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